Elegant Resorts is an award-winning luxury holiday tour operator that continues to innovate in the delivery of upscale holidays and experiences. TLE find out more about their most recent addition to the touring portfolio and their collaboration with Aston Martin – the ultimate in driving luxury.
Since 1988, Elegant Resorts has been a pioneer of the luxury travel market. Tell us how you continue to develop new and interesting holiday experiences for your clients and how the idea for the Aston Martin Partnership came about.
At Elegant Resorts, we understand that travel has the ability to open doors to unforgettable experiences. Our heritage is steeped in crafting bespoke experiences at a first-class level. Over the last couple of years, we have seen a seismic shift globally towards experiential luxury; our clients wish to combine iconic hotels with authentic, first-hand experiences that enable them to live and breathe destinations through their history, culture and people.
The collaboration with Aston Martin is the ultimate in experiential driving luxury. Guests can climb behind the wheel of one of the world’s most rare and beautiful sports cars, admire dramatic and scenic landscapes, appreciate exclusive hotels and resorts, savour world-class cuisine and experience once-in-a-lifetime moments with some remarkable personalities.
Please tell us a little bit more about these driving experiences
Our three breathtaking driving tours are all peppered with unusual and exclusive experiences. Guests can uncover the history, charm and atmospheric landscapes within the Scottish Legends tour; experience the heritage, beauty and refinement of quintessential English countryside and estates on the England All Stars tour; and marvel at the elegance, glamour and allure of Italian cities, lakes and mountains on the Italy Unpacked tour.
Why were these routes and properties selected?
Each unique touring escape has been carefully crafted to reflect the beauty, design, heritage and power of Aston Martin and its cars while providing the outstanding level of personal service and luxury associated with the finest holidays created by Elegant Resorts. Scottish Legends was inspired by mesmerising Highland landscapes that have influenced authors, poets and artists for centuries. England All Stars was inspired by the picturesque countryside that has given rise to British stars of food and screen, and Italy Unpacked celebrates Italian cities that represent the finest in beauty, art, design and craftsmanship.
Who is this type of holiday ideal for?
Discerning guests who wish to combine handcrafted luxury, iconic design and landmark locations, within an incredible, once-in-a-lifetime experience.
Are there any prerequisites for guests (obviously other than a driving license!)?
You have to be over 25 years old if you would like to hire an Aston Martin, however, if you have your own Aston Martin you can drive your own car on these tours.
Find out more about this experience stories.elegantresorts.co.uk
