Johnnie Walker: Ushering the Chinese New Year With a New Limited-Edition Design

The Blue Label Lunar New Year Limited Edition bottle depicts 2023’s Zodiac animal and has been created by one of fashion’s brightest young talents, Angel Chen, star of Next in Fashion on Netflix.

Celebrating the Year of the Rabbit

The vibrant design is a modern and dynamic take on 2023’s zodiac animal; the rabbit. Representing mercy, elegance, beauty and longevity in traditional Asian culture, the rabbit also pays homage to Johnnie Walker’s own motto; Keep Walking. In the bottle design, we see bounding rabbits upon mountainous peaks.

Angel Chen

Shanghai-based Angel Chen studied in London, at Central St Martins, before appearing in the Netflix documentary, Next in Fashion. Having been inspired by the dedication and craftsmanship which goes into the Johnnie Walker Blue Label (a blend made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries in Scotland), Angel echoes the depth of flavour found in every bottle.

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She says of the project:

“There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolising how we need to keep moving forward, spreading goodness throughout the year to come.

“My work is often inspired by different generations, genders and cultures coming together to create something fresh and new. These ideals echo the craft of Johnnie Walker, taking different types of whisky from different distilleries, with differing ages of maturation and blending them together perfectly to create a masterpiece – that is something I can relate to.”

The ultra-smooth whisky features notes of rich spice that give way to vanilla and honey, followed by caramel and hazelnuts, through to dark chocolate, ending with a long, smoky finish. This delicious drink is the perfect gift for a friend or loved one this Chinese New Year, or to take along to a dinner party.

Further Details

This is a must-have for whisky collectors. The Blue Label Lunar New Year Limited Edition has an ABV of 40% and is available to purchase at £209.99 via

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