IZZA – Boutique Art Hotel That Seamlessly Intertwines Authentic Morrocan Style With Contemporary Living

IZZA, the most recent luxury hotel to open in the heart of Marrakesh’s Medina is a tribute to the late American socialite designer Bill Willis. Guests will find a labyrinth of corridors that lead to serene courtyards and plunge pools, a tranquil tearoom, a relaxing wellness spa, a composed library, and a rooftop restaurant and bar presenting stunning views across the city. IZZA integrates classic Marrakesh aesthetics with contemporary art, thanks to its 300+ artwork collection and is one of the best luxury hotels in which to stay in Marrakesh right now. Read on to discover more about this incredible new property in the heart of Marrakesh.

A Fusion of Tradition and Innovation

IZZA, also known as the “House of Friends,” opened its doors last September and offers an authentic slice of Moroccan life where guests can retreat into tranquillity while being just moments away from the heart of the action. Fourteen individually designed rooms pay tribute to a renowned figure associated with the city’s quest for liberty, making every stay a unique experience. From cosy luxury studios to expansive suites, IZZA caters to a diverse clientele, ensuring inclusivity and comfort for all. Interiors are inspired by the late Bill Willis the iconic figure in interior design in Marrakesh in the 60s’ who famously migrated from America to immerse himself in the local culture, and left an indelible mark on the city’s artistic landscape, an influence that IZZA proudly embodies.

£5 million Art Collection

Beyond its design and heritage, IZZA distinguishes itself as a modern cultural hub within the medina, housing an extensive collection of NFTs, AI artworks, and Moroccan photography valued at £5 million. This fusion of traditional aesthetics and contemporary digital art has earned it the title of the “1medina’s museum,” inviting guests to explore a new dimension of Moroccan creativity.

Around the Property

Seven interconnected riads present a labyrinth of stairs and corridors that connect each building offering break-out spaces to relax or socialise in.

The Library

Located on the first floor, this beautiful neuk is a bibliophile’s paradise, pick up a book and settle down with a fresh mint tea in front of the open fire.

Bills’ Bar & Cafe

Enjoy a cocktail or two in Bill’s Bar or take a moment to slow down in The Cafe with a coffee and freshly made cake.

Spa and Hammam

IZZA also offers a serene wellness sanctuary to rejuvenate mind, body, and soul amidst the city’s hustle. Including a massage room and invigorating hammam along with a fully equipped fitness centre (the only one in Marrakesh equipped with Peloton bikes and a Tonal smart gym system), all designed with a blend of beauty and contemporary art.

At the time of writing all room bookings include a complimentary 45 spa or hammam treatment.

Pools

Take a dip in the main ten-metre pool to escape the midday heat and enjoy a revitalising cocktail from Bill’s Bar which is conveniently located next to it. Or head to one of the other two plunge pools, one of which is on the rooftop.

Location

Located in a quieter area of Marrakesh’s Medina you have the best of both worlds as it’s just a short ten-minute walk to the main souks which are packed with independent shop owners and vendors, with the Medina’s famous Jemaa el-Fnaa square around twenty minutes to get to by foot as well. Looking for nightlife? Then head to Gueliz the new part of the city which is a ten-minute drive away and is alive with bars and restaurants. Check out our dining guide for inspiration.

Next to IZZA is the famous Dar Yacout restaurant a landmark in Marrakesh and well worth booking for dinner. The decor is enchanting with private rooms and a breathtaking panoramic view from the terrace overlooking the medina and the Koutoubia mosque of Marrakesh.

It’s also just a short 20-minute drive to Marrakesh Menara Airport, and pick-up and drop off can be arranged by the hotel to make your stay at IZZA seamless.

Rooms & Suites

Each of IZZA’s 12 rooms and two suites draws inspiration from Morocco’s non-conformist icons (think Think Grace Jones, Marianne Faithfull and Brion Gysin) offering a unique experience through a bold blend of individuality and cultural homage. Interiors feature zellige, tadelakt, and arabesque designs, with each unique space narrating its own eclectic story against the backdrop of Moroccan traditions.

Amenities include a luxurious wet room, Percale cotton linens, complimentary toiletries, built-in hardwood wardrobes with a safe and minibar, a selection of Nespresso and tea, air conditioning, and high-speed WiFi, ensuring a stay that’s as comfortable as it is culturally enriching.

My Suite During My Stay

Dedicated to the memory of IZZA, a revered Berber woman known for her strength, neighbourliness, and respect IZZA is one of two suites within the property (the other being Yves). The space features a split-level mezzanine complete with cube stairs and a corner sofa, a sizable OLED flat-screen TV, a lofted kitchen, a library in the bedroom extending from floor to ceiling, underfloor heating, and a secluded courtyard equipped with private seating and an Arabesque fountain.

Lounge

Bathroom

Bedroom

Kitchenette

Private Courtyard

Restaurant & Rooftop

At the heart of IZZA lies the “House of Friends” ethos which is reflected in the rooftop restaurant. Chefs Paul Weaver and Ahmad El Hardoum collaborated to design a menu that marries locally sourced ingredients with Moroccan inspirations and innovative touches. IZZA’s concept of social dining shines through a curated selection of small plates for sharing. Highlights include their tagines, ceviche and cous-cous filled fish, with each dish showcasing the fusion of Morocco’s rich culinary traditions with European elements, elevated by Weaver’s exceptional culinary artistry.

Lunch & Dinner

Breakfast

Friends of Izza

In addition to being a beautiful property, IZZA also supports local community initiatives, partnering with The Amal Women’s Training Center & Moroccan Restaurant to empower disadvantaged women through culinary training and job placements, alongside providing literacy training. It also backs The Jarjeer Donkey Rescue, focusing on the care of injured and malnourished working mules and donkeys, essential to Moroccan society. IZZA also collaborates with Pikala Bikes, which promotes education and employment among local youth through bicycle tourism and mechanic training, helping them earn additional income and gain professional skills.

Final Thoughts

Arrive at IZZA a stranger and leave as friends, this beautiful property is guaranteed to leave an ever-lasting impression on every guest who stays here. It’s stunning and we highly recommend it. A truly wonderful place! IZZA is included in our guide to the best hotels in Marrakech