Acqua di Parma’s new initiative, COLLAB, sees an open laboratory of sharing and exchange. Customers can select an artist and theme, customising their own personal fragrance bottle from the Colonia Collection. Partnering with one of the most important schools of fashion, design, visual arts and communication in Italy, COLLAB will take place at the Maison’s Milanese Boutique in Via Gesù 1, from 4 to 10 April. It’s an exclusive opportunity, available both in-store or online, to own collector’s pieces.
Surprising techniques, visions, and colours
Six emerging Italian talents will bring six different creative concepts of emotions and colours to life, in a collection of 300 unique 180ml pieces from the Colonia Collection. The dynamic artistic exchange will express modern art and visual communication movements through an all-Italian creative lens. COLLAB’s themes have their foundations in Italian identity, taking cues from cultural inspirations, history and architectural grandeur.
A one-on-one design journey
The co-creation laboratory will allow clients to add a personal touch to the final product — perhaps Anna Spreafico’s Sky Signs which have been inspired by the Italian horoscope tradition, adding elements of the traditional Venetian glassmaking method. Or Margherita Caspani’s gladiatorial Roman number imagery reimagined as a playful encounter between men and wild beasts in Animalia. Or Claudia Bernardi symbols from cards in Play With Me and Paolo Moscheni’s bandanas with personal messages, reflecting the universal emotions of love, hope, and friendship. The bespoke result will be a truly one-of-a-kind collector’s piece.
An exclusive co-creation experience
The boutique will be transformed into a real-life creative lab for the week. Here clients will be able to interact with their artist of choice, observing and collaborating in the creative process. As inclusivity is so key to Acqua di Parma’s ethos, clients across Italy and Europe will be able to enjoy the same engaging experience, with the option of one-on-one online appointments. These will be hosted on an integrated platform via Acqua di Parma’s website and the final personalised product will be delivered to the customer’s door.
COLLAB reflects Acqua di Parma’s values in preserving culture, art, and design while nurturing future generations of artists and designers; these six young talents will showcase the beauty of Italy to the world. Bookings are available on acquadiparma.com for one-on-one appointments that will take place at the Maison’s Boutique in Milan or online.
