Castore And McLaren Racing, two of the most pioneering names in their respective fields, have collaborated to create a new and prestigious sportswear collection as part of the ‘What It Takes’ 2022 Formula 1 season campaign. The campaign highlights both the pioneering spirit of the strategic partnership and the mutual understanding of the British brands on what it takes to keep moving forward.
The collaboration between Castore And McLaren Racing is an obvious one given there are so many synergies between the premium British sportswear brand and the esteemed British Racing team; both strive to achieve the best performance at an elite level, share a vision for relentless innovation, and continue to push the boundaries of engineering and technical capabilities. All of which is perfectly showcased in the collaborative ‘What It Takes’ 2022 campaign.
Castore and McLaren Racing unveil the limited edition, which includes a range of replica, performance, fan wear and limited-edition wear designed and manufactured using Castore’s advanced engineering techniques and lightweight technical fabrics. McLaren F1 drivers Lando Norris and Daniel Ricciardo feature in the supporting campaign film teaser and will both wear the McLaren Racing x Castore replica range throughout the 2022 F1 season.
The range includes Lando Norris and Daniel Ricciardo fan wear tees, featuring the McLaren team logos and respective LN4 and DR3 tags on the reverse, engineered with a soft cotton fabric and stylish design and the McLaren fan wear hoody also featuring the McLaren team logo and a brushed interior for warmth.
The ‘What It Takes’ campaign is great milestone for Castore, as it marks its next step into the automotive world and solidifies its place as part of the future of the sport.
Tom Beahon, Co-founder, Castore said: “With an ethos of BETTER NEVER STOPS, Castore was created to push the boundaries of technical sportswear and do what it takes to push athletes and teams forward. This ambition is clearly echoed by our partner McLaren Racing. F1 is the perfect place for Castore to showcase our beliefs and we are thrilled to be taking these bold next steps in automotive alongside a brand and partner that shares our demand for excellence and unwavering commitment to innovation.”
Lindsey Eckhouse, Director of Licensing, eCommerce & esports, McLaren Racing, said: “The What It Takes campaign marks a perfect union of McLaren’s ‘Fearlessly Forward’ team ethos with Castore’s ‘Better Never Stops’, and we’re excited to move into a new era together pushing the boundaries and striving for innovation.”
Fans can purchase the new McLaren Racing x Castore range via a one-of-a-kind e-commerce platform run by Castore, at castore.com and mclarenstore.com from 9th February.
