Best Luxury Hotels In Fitzrovia
Once home to literary luminaries such as George Orwell, Virginia Woolf, Jacob Epstein, and George Bernard Shaw, Fitzrovia (named after former owner, Charles Fitzroy, Duke of Grafton) is now the stomping ground of celebrities and the affluent. Walking distance to Marylebone, Mayfair, Covent Garden and Soho, it’s fabulously convenient, and with a blend of Stucco townhouses, centuries-old apartment buildings and green spaces, Fitzrovia is also easy on the eye. The BT Tower is its most notable landmark, a beacon for tourists seeking to retrace their steps back to their Fitzrovia-based hotel.
Bloomsbury Hotel
(5 stars) Patterned wallpaper, painted panelling, palms, Persian rugs and parquet flooring create both a classic and on-trend aesthetic in this property. Bedrooms with carved headboards and bold-printed cushions range from “cosy” through to “luxury studio” categories. The Coral Room salon bar channels the 1920s and was designed in collaboration with Martin Brudnizki. The Dalloway Terrace is a fully heated al fresco space for all-day dining, adjacent to The Coral Garden, with its botanical canopy and fireplace. Then there’s the hedonistic Bloomsbury Club Bar, with a Tarot inspired cocktail menu.
Treehouse Hotel London
(4 stars) So named as its bedrooms and terrace are sky high, Treehouse offers panoramic views over the landmarks of London and one of the quirkiest, yet fanciest hotel stays around. It’s designed to engender the same kinds of cosy, adventurous feelings of childhood clubhouses that were built among the branches, with vintage furnishings and pops of colour. But it’s all very upmarket and bang on trend. The Nest is the big event here; a hip, bohemian day and night spot, offering sublime food, mixology, DJ beats, interior foliage trailing from the ceilings and 360-degree skyline views. There’s also a Mexican restaurant, a pizzeria and the Backyard cafe hangout.
Kimpton Fitzroy London Hotel
(5 stars) Set on the corner of Russell Square, this hotel with a Grade II listed facade was relaunched as part of the Kimpton collection, in 2018. Unmissable, as it occupies an entire block of this prestigious neighbourhood, the building incorporates a Burr & Co. coffee shop, Palm Court (perfect for an elegant afternoon tea) and the Galvin Bar & Grill, led by the Michelin-starred brothers Chris and Jeff Galvin. Chandeliers, wrought iron balustrades, marble columns, gilt finishings and ornate period plasterwork sit alongside the brand’s signature contemporary design, creating a grand, yet fashionable vibe.